Privacy Badger - https://www.eff.org/privacybadger
This extension blocks trackers and analytic services if they're being ran on a site you visit. You're able to turn on/off what you want tracking or serving ads. The extension also remembers settings for specific sites you visit. So, set once and done.
HTTPS Everywhere - https://www.eff.org/https-everywhere
This extension is build for encrypting all web traffic pulled to and from your browser. It allows you to only communicate through over SSL. This ensures your input is kept private and nobody can snoop on what you're actively looking at.
Brave Browser - https://brave.com/
If you're one of those paranoid people or just looking for something easy you can take a look at Brave. Brave offers many awesome and effective security settings/options enabled by default. It's also one of, if not the fastest browser out there.
If you're looking to browse with no trace back to you a VPN is always a good idea. This way, you can protect or at least hide your public IP from being snagged by sites no matter what you're using. That and you'll more than likely be feeding the data collection masses false information. If you don't know where to start I would recommend taking a look at Proton VPN. (https://protonvpn.com/)